Too much choice causes anxiety. That is the premise of Professor Salecl.
What about marketing today – are we confusing people with too many choices?
Are customers bombarded by too many media streams?
Just something to think about as we try to promote our platforms. Personally I believe it is all about freedom of choice. When society doesn’t want something, it will wither away. I do not believe we are doomed to choices solely influenced by others. What do you think?
RSAnimate, Professor Renata Salecl
In this new RSAnimate, Professor Renata Salecl explores the paralysing anxiety and dissatisfaction surrounding limitless choice. Does the freedom to be the architects of our own lives actually hinder rather than help us? Does our preoccupation with choosing and consuming actually obstruct social change?